Snapchat glasses?

snap-spectacles-charging-case

Snapchat is the only company cool enough to possibly dismantle the Google Glass stigma. Awkward, useless, and a threat to privacy are how many think of computers you wear on your face. Can Snapchat show off the masterful marketing and smooth execution required to produce a product that won’t die on stores shelves or in a desk drawer?

To quickly recount the basics, a video of Snapchat’s new camcorder sunglasses leaked last night. Business Insider reported it, so the company rushed out the news with a Wall Street Journal piece that was planned for Monday.

Snapchat is renaming its corporate self to Snap Inc, and launching its $130 Spectacles this fall in limited release. They’ll be one-size-fits all in black, teal, or coral colors. Spectacles let you tap the glasses’ rim to instantly record 10 seconds of video, three taps to record a maximum of 30 seconds, with a light on the front alerting people you’re recording.

The video is captured with an 115-degree wide view lens in a circular format that can be watched full-screen on a phone in any orientation. The video is stored on the device and can be wirelessly offloaded to a phone over Wifi or Bluetooth so users can edit and share via Snapchat later. Spectacles’ battery should last a day, and you can get up to four full recharges from the portable charging case.

But the real questions are whether people will want or need Spectacles when they already have a camera phone, how Snap Inc can avoid them becoming geeky or creepy, and how they might change the future of the startup and how we capture social media.

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